Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Recruitment Branding Promotion

Recruitment Branding

Recruitment Communication is a visual identity created for a technology company intern recruitment campaign. The main visual shows a figure beside a central sphere, while ripples stand for the growing influence of individuals in the digital age. Concept sketches were prepared in Photoshop and Illustrator, three-dimensional elements and scenes were built in Cinema 4D, and the animated version was edited in After Effects. The layout adapts to social media, websites and large printed posters. The design presents the recruitment process clearly to young job seekers.

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Mission Sleep Fitness Recap Campaign

Mission Sleep Fitness

Eight Sleep launched their 2022 Year in Sleep: Mission Sleep Fitness. This is Eight Sleep's spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. Their members had their data showcased as a story in the app, and had options to share the unique avatars they received based on all their health and sleep metrics. The main challenge designers faced was contextualizing sleep and health data in a fun and engaging way while staying true to the science and being plain language enough for any outsider to understand.

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Fiery Spark Feifei IP Character

Fiery Spark Feifei

Fiery Spark Feifei is a brand character created for iFLYTEK, a company working in the field of artificial intelligence. The character has a simple form with sleek lines and a friendly appearance. White is the dominant color, expressing open possibilities in the artificial intelligence field, while accent colors are taken from the brand logo. Fiery Spark Feifei acts as an online assistant on the company website and applications, offering question and answer services. The character also appears in cultural products, campaigns and exhibitions.

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Sogno Jewelry Design Brand Identity System

Sogno Jewelry Design

Sogno Jewelry Design is a brand identity system created for a jewelry brand. The logo is derived from plant shapes, with a curve that recalls a stem and details taken from leaves added to a serif typeface. The fig tree is used as the main motif. A circle is the key element and refers to a ring and to the connection between two people. The identity is applied to illustrations, colors, signage, shopping bags, the shop interior and order sheets. The circular ring case opens like a blossoming flower, and fifty prototypes were tested.

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Pepsi For The Love Of It Campaign

Pepsi For The Love Of It

Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.

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Buddy Brand Identity

Buddy

Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign.

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Design Trend of the Day

Emerging Styles and Creative Directions.

Design trends shape the way we live, work and experience the World. Everyday, we explore an original design trend, featuring emerging styles, changing aesthetics and new creative directions in architecture, fashion, graphics, products and more. Discover innovative approaches recognized by award-winning designers worldwide. Visit us everyday to stay ahead and get inspired by what is next in design.

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