Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Sinochem Charging Station Brand Identity

Guangzhou Ace Brand Identity Advertising Friday, 9 October 2026

Sinochem Charging Station

Sinopec Charging Station is a brand identity system created for electric vehicle charging stations. The logo is inspired by a peony motif and turns the growth sequence of petal, leaf and vine into the silhouette of a charging plug. A blue to green gradient links the established corporate palette to renewable energy. The simplified shape stays legible from a distance of up to 50 meters. Leaf and vine forms are reused as ground markings that guide visitors. The system covers signage, digital interfaces, charger design and printed materials.

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Unheardible Music Competition Branding

Bloom advertising agency Music Competition Branding Advertising Thursday, 8 October 2026

Unheardible

D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.

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Zona Branding and Packaging

Cansu Dagbagli Ferreira Branding and Packaging Advertising Wednesday, 7 October 2026

Zona

Zona is the first hard seltzer of Angola, bridging local heritage with a contemporary aesthetic, featuring a brand identity inspired by the Huambo springs and the Okavango River. The design centers on a contemporary, bold aesthetic that uses monochromatic fruit based palettes and geometric icons to draw focus. A custom logotype incorporates a hidden water splash, symbolizing the essence of life and flow of the rivers. By combining vibrant colors with a clean, white based layout, Zona offers a fresh, uplifting visual experience that celebrates its origins through a young, design forward lens.

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Pepsi Smart Can Beverage

PepsiCo Design and Innovation Beverage Advertising Tuesday, 6 October 2026

Pepsi Smart Can

Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.

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Full Moon Social Ad

Fabiano Dalmácio Social Ad Advertising Monday, 5 October 2026

Full Moon

Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer.

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Ride on the Right Track Social Media Campaign

RedPeak Global Social Media Campaign Advertising Sunday, 4 October 2026

Ride on the Right Track

Ride on the Right Track is a social media campaign created for a bicycle brand to promote sustainable daily habits. The campaign uses organic illustrations, a green color palette, plant inspired imagery and friendly messaging to make sustainability approachable. Content includes infographic fun facts, story stickers for Instagram and Facebook, a live stream event and a social media filter. Greener transportation methods and urban farming are encouraged through small, simple actions. The aim is a collective impact built from everyday choices.

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Designer Highlight of the Day

Designer Highlight of the DaySpecial CoverageFriday, 2 October 2026

Leading Designers, Star Architects and Top Innovators.

Every great design begins with a remarkable creative mind. Everyday, we put the spotlight on an exceptional designer, star architect, creative leader or innovator whose work stands out. Explore award-winning portfolios and notable projects of leading creators worldwide. Visit us daily to discover talented people and get inspired by their original works.

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