Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.
At the beginning of the pandemic, when everyone was in quarantine in Chile, all Miniso stores were closed, and to maintain the commitment to its audience, the "I Love You From Afar" campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
The 15th Games of Jiangxi is a series of posters created for a provincial sports meeting held in Jingdezhen, a city known for porcelain. The posters combine ceramic culture with sports elements. Ceramic pieces replace the original sports items in each image, creating a distinct visual mood. The series was produced with photography and image editing software, joining ceramic and sports materials into single compositions. Each poster measures 700 by 1000 millimetres and is displayed as outdoor advertising. The design links traditional craft with modern sport and promotes local urban culture.
Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot.
Nissan Parts and After Sales is a division of Nissan South Africa. With the summer rain coming in November, Nissan wanted to remind their customers about the importance of checking wiper blades during these wet months. When you fit Nissan genuine wiper blades, you give yourself and your car the same protection from the rain as ducks have to protect them from water.
Status Audio is a brand identity created for a New York based direct-to-consumer headphone company. The logotype mimics the flow of a simple sound wave pattern, with each letter following the same vertical path and arch. The refined sound wave pattern also serves as a secondary mark where the logotype is not needed. Color and type unify the visual identity across packaging, website, print collateral and marketing materials. The headphones carry no logo, only a unique product code, which reflects a minimal and utilitarian approach. The packaging is offered in several sizes.
Daikure Brand Identity is a poster series created for a Japanese manufacturing company in heavy industry. Real employees of the company appear as the models. Clear and steady eyes express focus and craftsmanship. The posture of the models expresses boldness in the profession. The facial expressions suggest long experience and reliability. Contrast between bright light and dark blue supports the brand values of professionalism, attention to detail and craftsmanship. The images are designed to convey strong and solid energy.