Mitsubishi eK X (Cross)
Mitsubishi eK X is a brochure created for a crossover kei car. The brochure presents the vehicle as a compact model with an SUV character, active styling and low fuel consumption. The layout follows the Cute Beast concept that also guided the exterior design of the car. A bold combination of yellow and black is used to attract attention at first sight. Each function and performance feature is shown in a clear order. The brochure was made to reach customers who want to try something new.
Continue reading
