Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

TECO Endorser

TECO Endorser is an advertising campaign created for a Taiwanese home appliance brand. The campaign features the baseball player Chen Chieh-hsien, known as Captain Taiwan, as the brand ambassador. High-end commercial photography combines sports lighting with home appliance aesthetics. Deliverables include two television commercials, four short videos for social media and more than 500 high-resolution master images, adapted for print and digital formats. The aim is to connect the brand heritage with younger audiences.

Continue reading

 

Episode Conveni

Episode Conveni is a brand system created for a residential service focused on efficient urban living. The identity is built around the metaphor of a switch, so that essential services can be turned on and unnecessary elements turned off. The system includes a logo architecture, a typographic and color scheme, and an icon language for digital interfaces. Signage, digital content, and user communication follow the same visual rules. The result is scalable and can be adapted to each location while remaining consistent.

Continue reading

 

Angelinos Coffee

This project is a series of animated digital advertisements created to communicate the character of Angelino's coffee through a concise and engaging visual language. The design combines clean composition, playful motion, and clear product emphasis to capture attention within the first seconds of viewing. Developed for fast paced digital environments, the ads balance commercial effectiveness with a warm and approachable tone. The result is a flexible advertising system that is visually lively, and adaptable across multiple products and campaign needs.

Continue reading

 

Namito

Namito is a virtual art toy image created for commercial use. Namito is a girl with peach-shaped lips, a red mushroom hairstyle and headgear shaped like rabbit ears. She wears a red dress and stands with her hands in her pockets and her eyes closed. Her pouted lips form two hearts and the letter X, a sign of loving the world while refusing what is bad. The character appears in pictures, videos, exhibitions and printed goods. Namito is intended to reduce mental stress and to encourage people to be themselves.

Continue reading

 

Vivo X Series

Vivo X Series is an outdoor advertising installation presented at the North Bund in Shanghai. The installation reproduces two mobile phones at a 1:1 scale, forming a folding giant screen up to 8 meters high and nearly 12 meters long. High-definition LED screens, curved LED screens and advertising materials with different surface textures match the appearance and finish of the actual devices. Radar tracking, body capture and naked-eye 3D technology allow people to interact with the digital content. Each screen follows the main color scheme of one phone model.

Continue reading

 

The Imperial Patek Philippe

Global multimedia campaign by Phillips in Association with Bacs and Russo to promote the sale of a rare Patek Philippe watch, once belonging to Aisin Gioro Puyi, known throughout the world as The Last Emperor, including logo design, cinematic trailer, historic documentary video, catalogue, and exhibition tour with stops in New York, London, Taipei, Singapore and Hong Kong; bringing the unique history and provenance of the watch to life.

Continue reading