Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Daichi Takizawa
Corporate Identity Signage
Tuesday, 7 July 2026

Kokorozashi Mirror

This display visually expresses the roles of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Onsite scenes of each division and their employees are displayed in the station passage connecting to the headquarters. Overlaid handwritten messages embody the aspirations of each division. At the end of the passage is a mirror. Viewers can see themselves with the Kokorozashi message overlaid, creating more personal impact. This visual communication conveys Mitsui & Co.'s aspirations and varied businesses to both employees and visitors.

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Guangzhou Ace
Brand Identity
Monday, 6 July 2026

Sinochem Charging Station

The visual identity system, inspired by the signature peony motif, leverages a morphological evolution logic of petal to leaf to vine to plug, creating a consistent visual language that seamlessly blends Eastern aesthetic heritage with modern technological sophistication. This approach successfully achieves four strategic objectives: inheriting group culture, improving brand recognition, promoting sustainable development, and guaranteeing consistent execution across all touchpoints.

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HUY NGUYEN TRAN
Branding and Packaging
Sunday, 5 July 2026

Huong Incense

Huong Vietnamese Incense reframes Vietnamese ancestor worship as a calm, contemporary ritual through an integrated system of visual language, packaging structure, and digital interaction. A smoke inspired logo, Five Elements color logic, and heritage S form patterns define the graphics. A hexagonal master box based on Six Harmonies and three panel inner boxes derived from three compartment house and altar layouts guide the unboxing. The Gap Meet website adds a starfield interface where ancestral silhouettes emerge from the user's shadow.

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Cansu Dagbagli Ferreira
Brand Identity
Saturday, 4 July 2026

Sprouties

Sprouties is a farm to cat grass brand, which has a delivery model centered on nutrient density and supply chain transparency. It is the first brand to offer fresh, gourmet cat grass in the Uae. Moving away from traditional pet industry cliches, the visual identity uses a Natural Luxury concept, blending deep greens with refined creams with a custom logotype. A cat icon is hidden in the i letter. The project centerpiece is its dual purpose packaging: a perforated structural sleeve that transforms into a minimalist decorative object for modern interiors once unboxed.

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Ziyang Wang
Brand Experience
Friday, 3 July 2026

In Scene

My Scene in Shanghai is an integrated brand renewal strategy for Shanghai Coffee, transforming coffee consumption into an immersive Haipai cultural experience. By combining narrative driven design, visual identity, packaging, retail scenes, and interactive media, the project turns everyday consumption into a participatory urban performance, positioning the brand as a contemporary cultural symbol of Shanghai.

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C.L.A.P. US
Immersive Art Exhibition
Thursday, 2 July 2026

Close Flow

The artist aims to explore the alienation of people under consumerism, reflecting on the excessive pursuit of luxury, medical aesthetics and fast fashion in contemporary society. The vacuum air bag is chosen as the medium for its dual attributes of airtightness and mobility, which perfectly fit the reflection on the closed and flowing characteristics of consumer desire, expecting to arouse universal thinking on the true meaning of consumption and the pursuit of the authentic self.

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Design interview of the day
Special Coverage
Tuesday, 30 June 2026

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.

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