Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.
This project reinterprets Wudang cultural IPs Zhenwu Emperor Five Gods of Wealth Fu Lu Shou and Taizi Slope studying blessings through contemporary art. It builds a brand visual system with vector graphics, modular patterns, and a mountain inspired color palette Q style deities, including the golden toad and Three Stars, extend from packaging to digital media, revitalizing Wudang heritage for global audiences.
Continue readingZona is the first hard seltzer of Angola, bridging local heritage with a contemporary aesthetic, featuring a brand identity inspired by the Huambo springs and the Okavango River. The design centers on a contemporary, bold aesthetic that uses monochromatic fruit based palettes and geometric icons to draw focus. A custom logotype incorporates a hidden water splash, symbolizing the essence of life and flow of the rivers. By combining vibrant colors with a clean, white based layout, Zona offers a fresh, uplifting visual experience that celebrates its origins through a young, design forward lens.
Continue readingThe Orla 55 brand was developed in close collaboration with the architecture firm, drawing inspiration from Brazilian modernism of the 1950s. Its visual identity incorporates clean lines, geometric balance, and subtle references to the era, creating a clear connection between the building, its architectural language, and the brand itself. This unified approach ensures a cohesive and timeless design that reflects both the history and the contemporary character of the project.
Continue readingAt the Japan Mobility Show, the challenge was to make future mobility accessible, engaging, and personally meaningful for children within Out of KidZania. Guided by the concept A Future Within Reach, tacto created an integrated analog digital experience. Cards, illustrations, a diorama, and digital content invited children to imagine, build, and test ideas independently. A unified visual identity connected all touchpoints, forming a cohesive world where the future felt tangible, participatory, and shaped through their own actions.
Continue readingWhen a device fails, it sparks concern. The campaign by the Cheil Egypt Creative Team turns each crack, glitch, and slowdown into a path to Samsung support. Every malfunction becomes a clear signal that professional help is available, guiding users to reliable solutions and showing that even if devices are fragile, support keeps peace of mind fully protected.
Continue readingDesigned for the Nanpi metalworking cluster, Nexus Gate translates machining excellence into an abstract symbol. A square and circle built from tangent lines create a doorway and a focused reticle. The positive space suggests N, while a calibrated slit reveals P in the negative space. A two parameter study generated 147 options, refined for clarity at 10 mm. The geometry also supports a 3d totem whose key views align with the 2d logo for consistent use from product marks to landmarks.
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Design to Do features advertising and marketing that moves, motivates and engages the billions.
Mobility Solution by Surge, Hero Motocorp
Sunday, 12 JulyVisitor Orientation by SIDDHARTH BATHLA
Saturday, 11 JulyTrack Shoes by Long Zhang
Friday, 10 July
Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.