Design to Do

PepsiCo Design and Innovation

Campaign

Monday, 3 August 2026

Out Here Its Dew

Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot.

JBBC BRANDING CONSULTANCY

Poster

Sunday, 2 August 2026

Daikure

Daikure Brand Identity is a poster series created for a Japanese manufacturing company in heavy industry. Real employees of the company appear as the models. Clear and steady eyes express focus and craftsmanship. The posture of the models expresses boldness in the profession. The facial expressions suggest long experience and reliability. Contrast between bright light and dark blue supports the brand values of professionalism, attention to detail and craftsmanship. The images are designed to convey strong and solid energy.

Lize-Marie Swan

Print Advert

Saturday, 1 August 2026

Nissan Duck

Nissan Parts and After Sales is a division of Nissan South Africa. With the summer rain coming in November, Nissan wanted to remind their customers about the importance of checking wiper blades during these wet months. When you fit Nissan genuine wiper blades, you give yourself and your car the same protection from the rain as ducks have to protect them from water.

Pancho González

Integrated Campaign

Friday, 31 July 2026

Settlements

Settlements are a reality throughout the world and especially in Latin America. This advertising design seeks to collect funds in a different way and does so by launching a film that ultimately did not exist. To get a ticket, people had to go to the movie's website to buy their tickets and when they did they realized the movie didn't exist, so they could donate their money to the foundation.

Ryan Paonessa

Brand Identity

Thursday, 30 July 2026

Status Audio

Status Audio is a brand identity created for a New York based direct-to-consumer headphone company. The logotype mimics the flow of a simple sound wave pattern, with each letter following the same vertical path and arch. The refined sound wave pattern also serves as a secondary mark where the logotype is not needed. Color and type unify the visual identity across packaging, website, print collateral and marketing materials. The headphones carry no logo, only a unique product code, which reflects a minimal and utilitarian approach. The packaging is offered in several sizes.

Moataz Mohamed

Logo Branding

Wednesday, 29 July 2026

Sheikh El Burger

In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.

Design to Do

Out Here Its Dew

Daikure

Nissan Duck

Settlements

Status Audio

Sheikh El Burger

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Out Here Its Dew

Daikure

Nissan Duck

Settlements

Status Audio

Sheikh El Burger

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER