Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Beer Culture 2020

Beer Culture 2020 is a printed report on beer culture in Austria. The report presents the results of a representative survey of the Austrian population aged 18 and over, carried out by an independent market research institute through online and telephone interviews. Topics include the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products. Simple graphics and symbols present the figures in an easily understandable form. The report contains 64 content pages and four cover pages.

Continue reading

 

Pride Shrike

Pride Shrike is a mascot designed for a national high school athletic event held in Pingtung, Taiwan. The mascot is based on the brown shrike, the official bird of Pingtung County, chosen in place of the monkey figures long associated with the city. Ornithologists were consulted so that the black eye mask, the reddish upper body and the white-tipped tail are shown accurately. The mascot was drawn in both graphic and three-dimensional form and was adapted into animated stickers for a widely used messaging application. The aim is to promote sport and the host region.

Continue reading

 

The 15th Games of Jiangxi

The 15th Games of Jiangxi is a series of posters created for a provincial sports meeting held in Jingdezhen, a city known for porcelain. The posters combine ceramic culture with sports elements. Ceramic pieces replace the original sports items in each image, creating a distinct visual mood. The series was produced with photography and image editing software, joining ceramic and sports materials into single compositions. Each poster measures 700 by 1000 millimetres and is displayed as outdoor advertising. The design links traditional craft with modern sport and promotes local urban culture.

Continue reading

 

Out Here Its Dew

Out Here It's Dew is an advertising campaign created for a carbonated soft drink brand and aimed at outdoor enthusiasts in the Midwest of the United States. The campaign encourages people to enjoy the drink while hunting, fishing, boating and hiking. The campaign began with an offer that reimbursed twenty dollars toward 2020 hunting and fishing permits. A photography production built a large image library for retail point of sale, social media and out of home advertising. One location was selected to depict early spring, summer and autumn in a single shoot.

Continue reading

 

Daikure

Daikure Brand Identity is a poster series created for a Japanese manufacturing company in heavy industry. Real employees of the company appear as the models. Clear and steady eyes express focus and craftsmanship. The posture of the models expresses boldness in the profession. The facial expressions suggest long experience and reliability. Contrast between bright light and dark blue supports the brand values of professionalism, attention to detail and craftsmanship. The images are designed to convey strong and solid energy.

Continue reading

 

Nissan Duck

Nissan Parts and After Sales is a division of Nissan South Africa. With the summer rain coming in November, Nissan wanted to remind their customers about the importance of checking wiper blades during these wet months. When you fit Nissan genuine wiper blades, you give yourself and your car the same protection from the rain as ducks have to protect them from water.

Continue reading