Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.
My Scene in Shanghai is an integrated brand renewal strategy for Shanghai Coffee, transforming coffee consumption into an immersive Haipai cultural experience. By combining narrative driven design, visual identity, packaging, retail scenes, and interactive media, the project turns everyday consumption into a participatory urban performance, positioning the brand as a contemporary cultural symbol of Shanghai.
Continue readingThe artist aims to explore the alienation of people under consumerism, reflecting on the excessive pursuit of luxury, medical aesthetics and fast fashion in contemporary society. The vacuum air bag is chosen as the medium for its dual attributes of airtightness and mobility, which perfectly fit the reflection on the closed and flowing characteristics of consumer desire, expecting to arouse universal thinking on the true meaning of consumption and the pursuit of the authentic self.
Continue readingThis campaign employs a portrait driven visual system centered on Chen Chieh hsien, incorporating his title Captain Taiwan as a symbolic element of collective identity. The design articulates this through frontal composition, structured layout, and a controlled color hierarchy to convey cohesion and resilience. By aligning visual rhythm with the intensity of sports, it balances movement and stability, translating resilience into a refined, cross-generational visual language.
Continue readingEpisode Conveni is a residential brand system developed for compact and efficient urban living. The project integrates visual identity, spatial strategy, and operational design under a unified switch concept. From identity to service interface, the system translates selective living into a clear and scalable residential model. The visual language and service structure were designed to ensure consistency across digital platforms and physical environments.
Continue readingThis project is a series of animated digital advertisements created to communicate the character of Angelino's coffee through a concise and engaging visual language. The design combines clean composition, playful motion, and clear product emphasis to capture attention within the first seconds of viewing. Developed for fast paced digital environments, the ads balance commercial effectiveness with a warm and approachable tone. The result is a flexible advertising system that is visually lively, and adaptable across multiple products and campaign needs.
Continue readingNamito is a commercial art toy image aiming to meet spiritual needs. The creator endows her with a lovely and cool appearance, using exaggerated appearance features to highlight Namito's unique spiritual personality and conveying the idea of reducing mental stress with artistic appeal. Namito shapes an image of a simple dream-seeker in a prosperous city to call on people to be brave to be themselves instead of caring about others' opinions while changing their thinking through their actions to achieve spiritual freedom.
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Design to Do features advertising and marketing that moves, motivates and engages the billions.
Indoor Playground by Li Xiang
Sunday, 14 JuneCommunity Center by FTA Group
Saturday, 13 JuneHarvester Robot by DENSO DESIGN
Friday, 12 June
Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.