Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Sheikh El Burger

In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.

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The Kaobei

The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact.

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HYZY World Youth Activity Center

The Hyzy World logo adopts a circular form, symbolizing wholeness and perfection, while seamlessly integrating the architectural arch as a defining feature. By merging two dimensional and three dimensional expressions, the design embodies the concept of a Gateway to the Future. A distinctive highlight of the logo is its hidden heart shaped detail: when viewed from above, the top down perspective reveals a perfect heart, and under sunlight, the shadow naturally forms a heart shape as well. This dual-heart concept beautifully conveys the brand’s core philosophy of Nurturing with Love.

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Seaside Home For Music Fans

Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended.

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TopolinoWorld

TopolinoWorld is a computer generated visual campaign created for the launch of the Fiat Topolino. The campaign presents a series of animated miniature scenes, and each scene highlights one feature of the vehicle, such as rechargeability, agility, compact size and an eco friendly approach. The miniature scenes are styled as toy like environments, so the features remain playful and easy to understand. Production used procedural modeling, real time rendering, ray tracing and a 1:10 scale simulation in 4K resolution.

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Monumental Hello

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

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World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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