Design to Do

Design to Do

Design to Do featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Yunzi Liu
Branding
Saturday, 5 September 2026

Viennart Academy

Viennart Academy, an emerging art institution nestled in Vienna, USA, epitomizes a harmonious fusion of time-honored customs and cutting-edge approaches within its visual identity design. The emblematic logo, delicately crafted to depict the initials VAA, serves as a metaphor for art's profound reflection of existence itself. Through the juxtaposition of solid and outlined shapes, it captures the essence of light and shade inherent in the realm of studio art. The rhythmic repetition of parallelograms resonates deeply with the academy's unwavering dedication to fostering creativity.

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Daniel da Hora
Campaign
Friday, 4 September 2026

Love Art

In its inaugural campaign, Winghook embarks on a bold and artistic endeavor aimed at making a resounding statement. Employing a meticulous fusion of digital manipulation and artistic reinterpretation, Winghook incorporates renowned masterpieces from Art History into its narrative. Through skillful manipulation, the campaign challenges viewers to discern incongruities, with precision and attention to detail. By juxtaposing familiar classics with innovative twists, Winghook not only invites contemplation but also asserts its prowess in safeguarding the integrity of artistic treasures.

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Dennis Furniss
Digital Campaign
Thursday, 3 September 2026

Doritos Rainbow

One Kiss, One Donation is a digital advertising campaign created for Doritos in support of the LGBTQ community. The campaign invited people to share photos of themselves giving a kiss to friends, family and loved ones. Each shared kiss was converted into a financial donation to the community. The campaign was carried across television, social media, online channels and branded activations. It was activated for two months in Mexico and Brazil and received responses from around the world. The goal was to connect people during a time of social distancing.

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PepsiCo Design and Innovation
Campaign
Wednesday, 2 September 2026

Pepsi For The Love Of It

Pepsi For The Love Of It is an advertising campaign created for the Chinese market. The campaign centers on a series of six beverage can designs. Each can shows a different sport or pastime, such as rhythmic gymnastics, table tennis, synchronized diving and shuttlecock or spinning top. Other cans refer to music and dancing, in line with the Pepsi brand heritage. The collection uses the signature Pepsi colors in a bold and disruptive style. The varied can designs let each consumer select the one that matches personal interests.

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Pilotfisch GmbH & Co. KG
Brand Identity
Tuesday, 1 September 2026

Buddy

Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign.

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Plus Collaboratives
Print Sales Catalogue
Monday, 31 August 2026

Insecta Iridesse

Insecta Iridesse is a print sales catalogue created to present metallic printing effects. The catalogue replaces the standard colour swatch with a fictional explorer's journal that documents imaginary rare insect species. Thirty gem-like jewellery pieces, including bracelets, necklaces, hairpieces, earrings and brooches, are made almost entirely of paper and printed with speciality gold, silver and white inks. The folio holds folded maps, tickets, newspaper clippings and certificates on coated and uncoated paper stock. Viewers are invited to inspect each print effect closely.

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